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In penning this guide, we interviewed 67 product leads and hiring managers from 52 high corporations all over the world. They ranged from all the same old FAANG suspects to darling unicorns corresponding to Coinbase, TikTok, and Grab. We requested everybody two easy questions:
- What data separates interview candidates you rent from these you do not?
- What laborious abilities assist PMs advance their careers the quickest?
Given that we talked to product leaders internationally who labored in varied completely different international locations and industries, we anticipated to see no clear sample in our responses. We have been shocked to discover a widespread theme throughout all of our interviews. The data and abilities which separated distinctive PMs from the remainder all boiled down to seven topics: product design, economics, psychology, person expertise, information science, regulation & coverage, and advertising & development.
The common PM excels at 2 or Three of those disciplines. A really world-class product supervisor, nevertheless, thrives in all 7. Authored by the #1 bestselling authors of Swipe to Unlock, this guide blends case research, concept, and psychological fashions to provide help to grasp these seven topics and quick ahead your product profession!
Inside Product Management’s Sacred Seven, you’ll discover real-world examples from over 4 dozen corporations, battle-tested interview suggestions, and free entry to a library of bonus video content material on-line.
Topics Covered: Product Development, Hypothesis Testing, Market Selection, Prototyping, Product Strategy, Business Models, Market Entry Strategies, Unit Economics, Customer Economics, Product Segmentation, Pricing Psychology, User Motivation, Creating Product Stickiness & Habit, Gamification, Cognition & Mental Models, UX Principles, Product Usability, Light & Dark Patterns, Data Analysis, Experimentation Frameworks, Product Metrics, Storytelling with Data, Antitrust Policy, Intellectual Property, Platform Liability, Privacy, Employment Law, Accessibility, Brand Building, Advertising, Growth Hacking and rather more!
Featured Companies: Google, Facebook, Microsoft, Amazon, TikTok, Snapchat, Apple, Spotify, Uber, WeChat, Yelp, Tinder, Twitter, Tesla, ByteDance, OnePlus, PayPal, LinkedIn, Airbnb, Pinterest, Zillow, Visa, Salesforce, Asana, Robinhood, Adobe, Alibaba, Netflix, Bloomberg, Shopify, Trello, Workday, Notion, Nintendo, Glossier, Lyft, Telegram, Disney, and plenty of extra!
Read Sacred Seven as we speak to ace your PM interviews and grow to be a greater product chief!
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